Ascent

Ascent Engineering
Sydney, Australia

Engineering at heights

Challenge

Creating a brand identity means considering even the finest details. From the overarching brand vision right down to every design aspect and creative decision. In 2019, we were approached to name and brand a civil engineering company based in Sydney, Australia. Ascent is a leader in civil engineering and infrastructure development. When thinking about the vast nature of their work, including dangerous working conditions and being on the frontier of clean energy production, we had a complex story to tell.

Solutions

Brand & Activation

Campaign

Expertise

Brand Strategy

Brand Identity

Art Direction

Copywriting

Verbal Identity

Photography

Digital Design

Solutions

Starting with the strategic brand positioning developed with an internal team, OBM then created the visual identity of Ascent. At the center of the brand is a bold, minimalist logo that incorporates an angled and stylized “A”, nodding to the brand’s foundations in engineering and mathematics. We also developed a comprehensive visual identity that combines messaging, imagery and simple touches of movement to capture the energy and enthusiasm that Ascent engineering brings to the market. Translating the brand story to a functional web experience for Ascents clients gave license to experiment with modern design and intelligent interface mechanisms.

Results

“UNDER A DEMANDING TIMELINE, OBM BROUGHT OUR BUSINESS TO LIFE IN A PIVOTAL PERIOD OF GROWTH. Their understanding of commercial strategy and the team’s experience delivering highly awarded work for small brands to national digital product businesses allowed us to confidently put our brand in their hands. The energy and service in which the OBM team does their job daily was in turn inspirational to our team.”
— Robert Harker,

Testimonial

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