Gondola - Owl Bridge Media

Stop The Gondola,
Los Angeles, California

Putting an end to corruption

Challenge

The unnecessary construction of an intrusive aerial gondola (aka cable car) is threatening some of Los Angeles’s most cherished and culturally vibrant communities. Former Los Angeles Dodgers owner, Frank McCourt, wants to build a gondola between Union Station and Dodger Stadium that could cost taxpayers $300 million. Without any real community input and oversight, we were tasked with creating digital campaign assets and a website to raise public awareness, increase education, and inspire activism.

Solutions

Brand & Activation

Campaign

Expertise

Brand Strategy

Brand Identity

Art Direction

Copywriting

Verbal Identity

Photography

Digital Design

Solutions

Mobile responsive and translated into both Spanish and Chinese, StopTheGondola.org houses all relevant resources and information tied to the campaign effort of keeping people informed and called to action. The website also features links to campaign mentions from across print and digital publications (LA Times, Curbed, Reddit and other social media), to demonstrate the ongoing conversation to stop the scam. Additionally, the website includes a form entry field that provides interested parties with the opportunity to get more involved.

Results

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Testimonial

“Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.”