Every Vote In - Owl Bridge Media

Every Vote In,
Los Angeles, California

Providing trusted voting information to get Every
Vote In

Challenge

Following a successful Census campaign for Los Angeles County, OBM was awarded the opportunity to lead all creative strategy and production in partnership with Fenton for a comprehensive, paid advertising campaign designed to support the 2020 Election in Los Angeles County. The campaign’s purpose was to ensure every voter in LA County knew how to safely vote. After a short data driven discovery period we developed the branding narrative and design for the campaign named—Every Vote In.

Solutions

Brand & Activation

Campaign

Expertise

Brand Strategy

Brand Identity

Art Direction

Copywriting

Verbal Identity

Photography

Digital Design

Solutions

As a cause-related and video-driven campaign, digital advertisements for Every Vote In were designed in six primary languages to represent and engage with Los Angeles County’s diverse, multilingual and voting-age population (approx. 6 million people). With support and partnership from Fenton and Los Angeles County, Owl Bridge Media created over 200 videos for placement across mass media contributing to 102,853,897 total digital impressions. Other notable digital advertisement placements included homepage takeovers of KTLA, LA Times and Univision. Campaign videos aired on broadcast television and print and digital advertisements were created for broadcast radio and out-of-home placement.

Results

Our creative direction was the foundation of all campaign assets and one of the key drivers of success. We found inspiration in the bold style of modern and authentic political art targeting these communities. Versatility was a critical factor as all of our assets would need to be eye-catching, serve multiple media types and be transcreated into 13 languages. We were able to create familiarity and develop trust quickly by utilizing consumer trends,diverse portraits, a variety of languages and real voting stories from LA County residents that reflected the target audience. All creative was intended to encourage first-time voters in their digital environments to make a voting plan that was right for them.